Keep a diary
If you read a lot, record your thoughts and experiences so that you can re-assemble them and share later.
Write Like You Speak
However, not everyone agrees!
Words have to work harder. Pictures and diagrams are even better.
Speak in the Present
Make Three Points
Few people remember the 4th point
Break Things Up
“Chunk” your content into bite size pieces.
Create ‘Twitterable’ content
You need to create Twitterable moments – clever headlines, golden nuggets and smart advice that you know will be tweeted and shared with the rest of the world.
Pay it forward
Source: from the Slideshare blog