“One of the biggest myths about the domain name space is that .COM will always have an advantage because it was first to market. While it will always be the oldest, and perhaps will always be the biggest by volume, it’s far from a gold standard when it comes to meaning and specificity”.
.AU unseated .COM in Australia quickly and efficiently. At least a portion of new extensions will have the same impact, thanks to their specificity and meaning.
— .sydney (@IconicSydney) November 19, 2015