Photos had the lowest organic reach, with only 3.7% page fans seeing a photo post [whereas] videos achieved an average organic reach of 8.7%. Links followed with 5.3% and text-only posts with 5.8% of organic reach.
Source: Business Insider
In November 2012, Photos generated 53% more likes than other posts but the result is still unexpected as most people probably expect photos to outperform text-only posts.
After we saw the stats, Aussie Business Connect immediately started a search for an inexpensive video library with enough variety to support a diversity of clients in Sydney. We found Videoblocks and we liked the story, so we signed up.
Videoblocks was started by Joel Holland who pooled his savings, purchased professional video equipment and travelled around the US, visiting 30 US cities shooting video, editing in his hotel room and selling the clips to pay for the next plane ticket and hotel room.
Watch this amazing video of Scotland:
— VideoBlocks (@VideoBlocks) December 1, 2015