is to commemorate the ANZAC 100 Centenary and also create awareness of the new .Sydney TLD (top-level domain). The site includes a number of innovations such as automatic bi-directional Facebook and Twitter feeds, embedded music videos, embedded maps, an event calendar, membership and affiliate links. Regulatory approval (exemption) was obtained under the ‘Protection of the name Anzac Act’.

The site reached first-page ranking in the first week.

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