It isn’t that simple.
There is more to logo design than just picking options on a logo design wizard – there are fundamental principles to consider and branding requirements:
Your business logo needs to look good on different media – your business card, website and also your social media pages.
Keep-it-simple. Once you have chosen a logo, generate a favicon. A really simple and effective logo will still be recognisable after being reduced to a 16×16 icon by a favicon generator.
2. Logo Colour
Colours convey different moods and emotions.
Blue represents authority, dependability and responsibility & is often the first choice for Business-to-business or financial products, such as insurance.
In the business-to-consumer context, brighter colours may be used to convey meaning:
Red: bold, energetic & sexy
Orange or Yellow: youthful, creative, friendly & optimistic
White: clean, simple or pure
Green: environmental, organic, “go”
Blue: professional, calm, trustworthy
Purple: spiritual, wise, royal
Black: powerful and credible
Brown: historical, rural, rustic
The world’s most recognised logos generally consist of just one colour or two.
3. Fonts to use in logo design
Avoid serif fonts as they lose contrast at low resolution. Choose a font that is well supported by both browsers and word processors. You can’t go too far wrong with Arial or Verdana.
4. Design a logo that represents your brand
One technique that I have used is to write down the keywords that the brand seeks to represent and use Google image search to discover the most popular symbols representing those attributes, e.g. see the Google image search for “quick delivery”.
5. Logotype or symbol? A logo typically consists of two elements, a symbol and wordmark. A new business should leverage existing symbols. For example, if you will promise “fast delivery” then see what Google Image search shows. Do not use these images without paying royalties – this process is to show which symbols are commonly associated with your company attributes.
Now that we know what we want, let’s go find a logo:
Logo Design: Forward this to someone who is starting a new business